oOh!media NZ has announced the expansion of its Programmatic offering, with dedicated resource and diversified supply partners, following a successful Test and Learn launch.
As part of this ongoing effort, the company has promoted two experienced professionals internally who will play a critical role in taking Programmatic Digital Out of Home (pDOOH) to the next level.
Josh Turney joins the Programmatic team as Channel Lead, bringing seven years of sales experience at oOh!. Kieran Buchan has been appointed as Programmatic Platform Specialist after three years leading dynamic delivery in the business. Both bring a wealth of knowledge and expertise that will enhance the company’s ability to educate and support advertisers on their pDOOH journey.
Rick Goodwin, Product Innovation & Solutions Director, oOh! said: “The Programmatic Channel team at oOh! will be out in the market more regularly, uncovering opportunities and highlighting OOH’s ability to play a completely new role for advertisers with the total campaign flexibility pDOOH delivers. We are thrilled to have Josh and Kieran on the team and are confident they will be instrumental in driving our business forward and helping achieve growth objectives.”
oOh’s supply-side relationship with Vistar will continue in the New Zealand market, with Hivestack selected to expand and compliment oOh!’s Programmatic offering.
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