AUCKLAND, Today: AI is reshaping advertising in Aotearoa, according to senior AUT academics. “What does the ease of creating imagery online mean for New Zealand’s advertising industry?” they ask.
“Like many industries, advertising is grappling with the impact of artificial intelligence, as generative AI image tools like DALL-E2 become more prominent and reliable.”
“Join them at AUT’s city campus to learn what they found, and discuss what’s next for AI and advertising in Aotearoa.”
Associate professor Angelique Nairn, senior lecturer Justin Matthews, and lecturer Dan Fastnedge of AUT’s School of Communication Studies, interviewed NZ-based advertising creative professionals across eight different agencies, from boutique to large firms, to find out.
Join them at AUT’s city campus to learn what they found, and discuss what’s next for AI and advertising in Aotearoa.
- When: Wednesday 15 May, 10am-10:30 am
- Where: WZ 100, WZ Building, St Paul Street, AUT City Campus
- More: techweek.co.nz/ai-and-advertising
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