Your Home and Garden magazine has unveiled an exclusive online marketplace, shop.yourhomeandgarden.co.nz, teeming with chic products and essential must-haves, making it simpler than ever to achieve the ‘magazine look’ in your home.
“For years, Your Home and Garden fans have been using the magazine and website to create their home purchase wish lists,” says Editor Fiona Hawtin. “We’ve taken that one step further and made it even easier for the readers. Now they can see it, love it and shop it all in a matter a minutes.”
Beyond a mere showcase of aesthetics, the Your Home and Garden Shop embraces its role as tastemakers, unearthing extraordinary brands and treasures often unseen in conventional retail spaces. With a mission to inspire, the online range presents an array of distinctive and captivating products, destined to delight its discerning audience.
The products offered by Your Home and Garden Shop will receive widespread exposure and integration across various platforms, including across the magazine, website, and the brand’s social media pages, reaching an audience of over 500,000 New Zealanders.
Additionally, the items will be featured extensively in the editorial content of other popular brands within the Are Media portfolio, such as Woman’s Day and New Zealand Women’s Weekly, which have a large presence in the mass market.
The launch of the online marketplace marks a significant milestone in the growth of Your Home and Garden as a versatile content brand that spans multiple platforms.
“For more than 30 years Your Home and Garden magazine has been providing inspiration and ideas for house-proud New Zealanders,” says Stuart Dick GM Are Media NZ . “Now we’re guiding them through the whole path to purchase within the Your Home and Garden brand environment that we know they love and trust.”
Businesses can apply to have their products featured in the store and if they fit the criteria, it is a simple process to become part of the marketplace.
“When the opportunity came up to align Home Lab with the magazine as a way to shop with ease, I thought ‘what a perfect alignment’,” says Annelies Leitch, Founder of Home Lab.
Stem Homestore owner, Hana Jensen, agrees: “Your Home and Garden is a great brand to be associated with. I like to find brands I love and have them steer me to other things I might like.”
The marketplace is now live and open for business.
“We’re excited to have embarked on the latest chapter of Are Media’s digital strategy focusing on Shoppable content that will leverage all of our trusted, recognised and much-loved brands,” says Dick.
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