Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.
The post The Big Story: SPO Spring Cleaning appeared first on AdExchanger.
Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.
The post The Big Story: SPO Spring Cleaning appeared first on AdExchanger.