Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant...
cleaning
Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory....
Fingerprinting, an alternative to third-party cookies, uses a constellation of browser signals to identify a person. The browsers don’t like...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Spring Cleaning appeared first on AdExchanger. AdExchanger
One of the greatest feats a marketer can pull off is altering how shoppers think and feel about a particular...
It's one of the more mundane paradoxes of the pandemic: There's a distinct feeling that we don't have a moment...
TBWA/Group’s Eleven has recently launched a unique video game that aims to support the Sustainable Coastlines organisation and maintain New...