Programmatic

NBCU Presents Subdued Upfront Due to Writers Strike, Linda Yaccarino Exit

Linda Yaccarino was gone, but not forgotten, as NBCUniversal kicked off upfront week with its presentation this morning at New York’s Radio City Music Hall. The longtime ad sales chief departed the company on Friday to become Twitter’s CEO, requiring last-minute rewrites to NBCUniversal’s upfront presentation. In her absence, Mark Marshall, formerly president of advertising…
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