Cannes 2019: As TV Broadcasters Make Their Pitch, Linear Is The Next Frontier

Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney Digital Network. This year, Disney has a lot more to pitch, with its refined data strategy, audiences available across all of its different properties, theme parks included, the acquisitions of Fox assets like National GeographicContinue reading »

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NBC Grapples With Connected TV Targeting Error; Google’s News Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For Mistakes NBC has notified some brands and agencies that an error led to the wrong advertisers’ videos running on some mobile and connected TV inventory in AdSmart, the broadcaster’s private marketplace product, between March 2018 and March 2019, Digiday reports. Unfortunately itContinue reading »

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OpenAP Plans Its Digital Ad Buying Platform, Without WarnerMedia

Keep calm and … develop automated systems for advanced TV ad buying? A question mark loomed over OpenAP when founding member WarnerMedia announced its sudden departure last week from the targeted TV advertising consortium it helped create in 2017. But the group’s remaining members – NBCU, Viacom and Fox – are forging ahead with theContinue reading »

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With AT&T Breathing Down Its Neck, Comcast Looks To Acquire Ad Tech

Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech assets, and is evaluating a group of companies that includes Cadent and dataxu, AdExchanger has learned. Comcast is motivated by a range of factors, including stiffer competition from AT&T and its Xandr ad unit asContinue reading »

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NBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes

NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The Upside” was guaranteed based on ticket sales and, secondarily, show time searches, the broadcast giant said Friday. Comscore will measure viewership data and tie it to ticket sales from Fandango,Continue reading »

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NBCU Will Use FreeWheel To Traffic Its Linear And Digital Inventory. Is Converged Buying Nigh?

Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail, it helps if the ad inventory is trafficked through the same system. So in the spirit of unification, the video ad server FreeWheel said Wednesday that it will handle decisioning for NBCUniversal’s digital and linearContinue reading »

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NBCU Reveals New Details About Its Direct-to-Consumer Streaming Service

NBCU is not getting left in the dust as competitors like Amazon, AT&T and Disney plan their direct-to-consumer (DTC) streaming services. On Monday, the broadcast titan said it will launch its yet-to-be-named streaming service in early 2020. The service will provide ad-supported content to pay-TV subscribers, including 90 million Comcast-connected homes in the United StatesContinue reading »

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Why 2018 Was The Year OTT ‘Got Respect’

Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year. Advertising on over-the-top (OTT) was one of the hot-button issues at Dmexco, Advertising Week and other major conferences this year – for good reason. Content providers, DSPs and others in the industry are seeing explosive growth in this sector of their businesses. TheContinue reading »

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Comcast Unveils Its Blockchain-Based Data Sharing Solution To Power Addressable TV

If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable Advertising your very own Santa Claus. Comcast Corporation’s ad division unveiled Blockgraph on Friday, designed to help media owners and advertisers securely share data for addressable TV advertising. Blockgraph is winding down its pilot phaseContinue reading »

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Google Pursues OOH Market; Spotify Experiments With Ad Skipping

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right At Home, Out-Of-Home Google is working on deals for out-of-home advertising inventory in shopping centers and transportation stations in Germany, and may expand an OOH offering to the US and UK. The Android mobile operating system, which runs on 75% of smartphones inContinue reading »

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