Programmatic

Dramatic Save the Children Ad Shows Kids in War-Torn Areas as ‘Tough, Resilient’

Two youngsters survive a terrifying explosion in a town square, finding each other and escaping the mayhem–if only temporarily–through their own fantasy world in a heartbreaking new spot for Save the Children. The public service announcement, shot in downtown Lebanon and surrounding areas last year, comes from director Martin de Thurah and production company Bacon…
Adweek Feed