Programmatic

The AR Activations Coming to Governors Ball in New York From Snap and Live Nation

The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation. Snapchat users will be able to find their way around the festival grounds in augmented reality through Snap’s AR Compass, a 3D map highlighting key locations at…
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