Snap Takes A Revenue Hit From Unpopular Redesign

Snap’s hotly contested redesign had a material negative impact on revenue, the company said in its Q1 earnings report. Revenues for the quarter were up 54% year-over-year to roughly $231 million, but sequentially were down 19% “primarily due to seasonality and our redesign,” the company said in its earnings release. Daily active users were upContinue reading »

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NBCUniversal CEO Steve Burke On The Facebook Fallout And Snapchat Success

NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it breached users’ trust. “The problem is exacerbated by the fact that Facebook’s business model is based on data people don’t [always know] they’re sharing and then selling that data … to a buyer Facebook [doesn’t even] know,” Burke said Tuesday in response to Facebook’sContinue reading »

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EMarketer: Duopoly Slips As Amazon And Snap Gain Ground

The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering theContinue reading »

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Snap Posts Its First Strong Quarter Since Going Public Last Year

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Snap finally snapped out of its earnings slump on Tuesday as it beat analyst expectations for both revenue and daily active user growth. Revenue in 2017 reached $825 million, a 104% increase from the year before, while 2017 Q4 revenue grew 72% to roughly $286 million, topping analysts’ quarterly estimates of $253 million. “Our businessContinue reading »

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Moet & Chandon Shows Love For Snapchat

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Champagne brand Moet & Chandon wanted its “Love Unconventional” campaign, running Valentine’s Day through Mother’s Day, to drive engagement with elements of gameplay. While the campaign will be heavy on digital video and influencer content across Facebook and Instagram, its more immersive elements are more endemic to Snapchat’s platform, said Christine Ngo, marketing director andContinue reading »

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Forrester: The Walled Gardens And Mobile Video Dominate The Future Of Digital Ad Spend

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Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021, propelled mostly by social media ad spend, according to Forrester’s annual Online Display Advertising forecast, released Wednesday. As mobile adoption continues to surge, Forrester predicted, social ad spend will reach $40 billion by 2021, andContinue reading »

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Blaming Programmatic: Snapchat Goes To An Old Publisher Script

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When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’sContinue reading »

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Snap’s Programmatic Adoption Skyrockets, But Its CPMs Plummet

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Snap said during its Q3 earnings call Tuesday that pricing pressure caused its CPMs to sink 60% year-over-year and 20% sequentially, as more advertisers switched from direct buys to using its self-serve programmatic platform. “The auction transition continued to impact Snap ad pricing during the quarter,” said chief financial officer Drew Vollero. “Most of [theContinue reading »

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Little Has Changed For Location Data Company Placed After Its Snap Acquisition

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When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data sets – but that won’t be happening anytime soon. Placed will not share any advertiser or partner data with Snap, Placed CEO and founder David Shim told AdExchanger. “Keeping the data set separate is important ifContinue reading »

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Snap Misses Revenue Expectations And Struggles To Grow Its User Base

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Snap again came in below analysts’ expectations for its Q2 earnings announced on Thursday. Year-over-year, revenue grew 153% to $181.7 million in Q2 and 200% to $331 million for the half year. Quarter-over-quarter, revenue was up roughly 21%. Analysts expected Q2 revenue to clock in at $186 million. Daily active users (DAUs) grew 21% year-over-yearContinue reading »

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