Location-Based Headwinds; Podcasting Has Grown Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right Place, Wrong Time Location-based technology fueled optimism about mobile ad revenue, but regulations like GDPR and mobile policy changes from Apple and Google have put a damper on those expectations. Now some location companies are ditching their media-buying business to focus on moreContinue reading »

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As Snap Goes Fully Programmatic, Its Sales Strategy Shifts To Consulting

Snap is reorienting its ad strategy in rocky waters. On Monday, Snap’s chief strategy officer, Imran Khan, said he was leaving the company he helped take public four years earlier. Khan’s departure came shortly after the company reported in its Q2 earnings that its daily active viewers had dipped by 3 million, even as revenueContinue reading »

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Amazon Ramps Up Search Ads; Imran Kahn’s Mixed Legacy At Snap

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars, Part 2 Amazon has lit a fuse under the staid discipline of search advertising. With paid placements commanding more real estate on Amazon’s results pages, organic listings have been pushed lower on the page. As Recode reports, this has led to escalatingContinue reading »

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Chief Strategy Officer Imran Khan Is Leaving Snap

Snap’s chief strategy officer, Imran Khan, is leaving the company to pursue other opportunities, it announced in an SEC filing Monday morning. Khan did not disclose his next role. He plans to stay at Snap for an unspecified interim period to help with the transition and recruit a new chief business officer. “This has beenContinue reading »

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Snap’s Q2 Revenue Growth Is Strong, But User Growth Still Lags

Snap’s revenue grew 44% year over year to $262 million in the second quarter. Its average revenue per user – a critical metric where Snapchat lags behind Facebook and Instagram – increased 34% to $1.40 in Q2. Snapchat’s transition to self-serve programmatic has allowed the company to scale its ad business in ways that weren’tContinue reading »

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Snap Takes A Revenue Hit From Unpopular Redesign

Snap’s hotly contested redesign had a material negative impact on revenue, the company said in its Q1 earnings report. Revenues for the quarter were up 54% year-over-year to roughly $231 million, but sequentially were down 19% “primarily due to seasonality and our redesign,” the company said in its earnings release. Daily active users were upContinue reading »

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NBCUniversal CEO Steve Burke On The Facebook Fallout And Snapchat Success

NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it breached users’ trust. “The problem is exacerbated by the fact that Facebook’s business model is based on data people don’t [always know] they’re sharing and then selling that data … to a buyer Facebook [doesn’t even] know,” Burke said Tuesday in response to Facebook’sContinue reading »

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EMarketer: Duopoly Slips As Amazon And Snap Gain Ground

The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering theContinue reading »

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Snap Posts Its First Strong Quarter Since Going Public Last Year

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Snap finally snapped out of its earnings slump on Tuesday as it beat analyst expectations for both revenue and daily active user growth. Revenue in 2017 reached $825 million, a 104% increase from the year before, while 2017 Q4 revenue grew 72% to roughly $286 million, topping analysts’ quarterly estimates of $253 million. “Our businessContinue reading »

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Moet & Chandon Shows Love For Snapchat

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Champagne brand Moet & Chandon wanted its “Love Unconventional” campaign, running Valentine’s Day through Mother’s Day, to drive engagement with elements of gameplay. While the campaign will be heavy on digital video and influencer content across Facebook and Instagram, its more immersive elements are more endemic to Snapchat’s platform, said Christine Ngo, marketing director andContinue reading »

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