EMarketer: Snapchat’s User Base Is Shrinking, But ‘All Is Not Lost’

Story updated to include a comment from Snap. Snapchat is on track to lose US users for the first time this year, according to eMarketer, thanks in part to continued aftershocks from its disastrous 2018 redesign. And Snap’s loss could be Instagram’s gain. Monthly users are set to decrease 2.8% year over year at SnapchatContinue reading »

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Snap Posts Stable Q4 User Numbers, Reorgs Its Sales Team

Snap is no longer losing users. For the third consecutive quarter, Snap managed to stave user decline. Its Q4 daily active users clocked in at 186 million, which was flat sequentially but a slight year-over-year dip from 187 million. And advertisers are still spending on the platform. Q4 revenue grew 36% to $390 million, whileContinue reading »

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Can Snap’s Executive Shakeup Bring The Company Back To Growth?

It’s been a tough year for Snap, as its stock tanks and its executive team flees the ship. Despite growing revenue 43% in Q3 to a record $298 million, Snap’s stock hit an all-time low in September of $10 per share. Snapchat is also bleeding daily active users after rolling out an unpopular redesign and facing increasing competition from Instagram. “Snap is struggling toContinue reading »

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Instagram Dominates With Stories, But Snap Has A Few Tricks Up Its Sleeve

Snap may have invented the Stories format, but Instagram Stories are attracting most of the ad spend. The two main reasons why sits at the heart of an existential dilemma for Snap: its audience and its scale. Snap’s youthful users are one of the platform’s primary selling points at the same time they’re a potentialContinue reading »

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Snapchat Likes Its Programmatic Revenue In Q3, But Daily Users Dwindle

Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in revenue, with 43% year-over-year growth, and quarterly jumps in average revenue per user (ARPU) from $2.21 to $2.62 in North America and $0.66 to $0.85 in Europe. But Snapchat is still bleeding daily active usersContinue reading »

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Snapchat Expands Ecommerce Tools As It Courts Performance Marketers

Snapchat introduced ecommerce advertising capabilities on Thursday, including a product catalog ad format called Collection Ads, a performance marketing agency partner program and more than 40 shopping partners, including eBay and Wish. “This is the first time we’re addressing the needs of a specific vertical, as opposed to previously building general products for advertisers,” saidContinue reading »

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Location-Based Headwinds; Podcasting Has Grown Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right Place, Wrong Time Location-based technology fueled optimism about mobile ad revenue, but regulations like GDPR and mobile policy changes from Apple and Google have put a damper on those expectations. Now some location companies are ditching their media-buying business to focus on moreContinue reading »

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As Snap Goes Fully Programmatic, Its Sales Strategy Shifts To Consulting

Snap is reorienting its ad strategy in rocky waters. On Monday, Snap’s chief strategy officer, Imran Khan, said he was leaving the company he helped take public four years earlier. Khan’s departure came shortly after the company reported in its Q2 earnings that its daily active viewers had dipped by 3 million, even as revenueContinue reading »

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Amazon Ramps Up Search Ads; Imran Kahn’s Mixed Legacy At Snap

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars, Part 2 Amazon has lit a fuse under the staid discipline of search advertising. With paid placements commanding more real estate on Amazon’s results pages, organic listings have been pushed lower on the page. As Recode reports, this has led to escalatingContinue reading »

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Chief Strategy Officer Imran Khan Is Leaving Snap

Snap’s chief strategy officer, Imran Khan, is leaving the company to pursue other opportunities, it announced in an SEC filing Monday morning. Khan did not disclose his next role. He plans to stay at Snap for an unspecified interim period to help with the transition and recruit a new chief business officer. “This has beenContinue reading »

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