Snapchat is only for teenagers and Gen Z. That’s a common misconception that Ajit Mohan, Snap’s chief business officer, encounters often among advertisers. Although Snapchat tends to skew younger – it’s got strong usage among the 13-to-15-year-old set – there are also regions where half of its users are above the age of 25 and 30% are […]
The post Breaking The Snap Stereotypes appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs