The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement
The post Calculating CAC With An Eye On Retention appeared first on AdExchanger.
The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement
The post Calculating CAC With An Eye On Retention appeared first on AdExchanger.