The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement
The post Calculating CAC With An Eye On Retention appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement
The post Calculating CAC With An Eye On Retention appeared first on AdExchanger.
More Stories
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids
Behind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura
Go Media unveils eco-friendly ad-pack with Scope3