Programmatic

Bulgari Celebrates Serpenti’s 75th Anniversary With AR Snapchat Lenses

To celebrate the 75th anniversary of its Serpenti design, luxury fashion house Bulgari partnered with Snapchat and creative tech studio Beyond to release two augmented reality lenses in the Snapchat mobile application. Bulgari’s Serpenti collections feature watches and jewelry with designs inspired by a serpent. To start, the Serpenti75 Lens adds the scales from the…
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