Programmatic

Upwork’s CMO on Marketing in the New Work Era Through Digital Transformation

In the latest episode of Marketing Vanguard, Melissa Waters, CMO of freelance marketplace Upwork, sits down to talk about leading marketing through digital and team transformation over the years. Operating as a self-serve platform, Upwork gives access to a wide pool of freelancers spanning multiple categories. As its chief marketer, Waters discusses how she and…
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