Programmatic

How Pfizer Aims to Build Its Brand Post Pandemic

CANNES, France — Since the pandemic, Pfizer had become a global household name thanks to its input into the Covid-19 vaccine. Producing thousands of medicines and healthcare products, the company is now taking on a strategy to grow its brand recognition under its first-ever CMO, Andreas Panayiotou. Panayiotou joined in September 2022 and aims to…
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