Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it. Adweek Feed
Build
Kim Sizemore is the independent agency’s first head of integrated media Adweek Feed
This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a...
Auckland Transport and independent agency Thompson Spencer have launched a campaign to build anticipation ahead of the City Rail Link...
Blending creativity, cultural insight, and AI into a living content engine. Adweek Feed
For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees...
This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams...
ADWEEK reviewed a job listing showing OpenAI is hiring a Growth Paid Marketing Platform Engineer to build internal tools for...
Conventional wisdom often suggests performance agencies should stick to what they know best: client service and execution, using existing marketing...
The merger pairs virtual product placement with social-content automation to make ads more engaging—and harder to ignore. Adweek Feed