Warehouse Stationery has launched a new brand platform ‘get the small stuff right’ via DDB Aotearoa, showcasing how the brand can support small businesses to be the best they can be.
The first campaign under the new platform launched last week with two videos, ‘The Pitch’ and ‘Home Office’, both of which highlight how the details in business can often make or break your day.
The Warehouse Group Chief Customer and Sales Officer Jonathan Waecker says New Zealanders know that getting the small things right can have a big impact, and Warehouse Stationery is the place to help make that happen.
“Our new Warehouse Stationery platform highlights just some of the ways we can help small businesses succeed, from our print and copy centres in 67 stores, to our furniture range, giving Kiwis everything they need for a home office in one place. The platform also takes a better look at all the products available at Warehouse Stationery, from technology to tea and coffee.”
Haydn Kerr, Executive Creative Director at DDB Group / Tribal, says the aim is to create an enduring brand platform that will set Warehouse Stationery apart from its competitors for years to come.
“‘Get the small stuff right’ is based on a truth we can all relate to. We’re often so focused on the big stuff that we overlook the small details which can derail a project. This also encourages the kind of fun, light-hearted work that we all know Kiwi love. We’re excited to see where this platform will lead us.”
The campaign is integrated across multiple media outputs including film, digital video, TV, outdoor, digital, social media and a radio partnership.
Client Credits:
Warehouse Stationery
Chief Customer and Sales Officer: Jonathan Waecker
Marketing: Vanessa Hitchcock
Marketing: Rachel Schimanski
Marketing: Minna Reinikkala
Creative Agency: DDB Group Aotearoa
Media Agency: OMG
Production Company: Supernormal
Producer: Amanda Summersby
Director: James Anderson
DoP: Mason Bennett
Stills Photographer: Matt Queree
Editor: Archie Porter
Colourist: Matic Prusnik
Online Editor: Stu Bedford
Sound Design and Composition: Miller Yule
Animator: Elena Khrustalyova
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