Programmatic

Mondelez International Makes a Comeback on X (Twitter) Amidst Brand Safety Announcement

Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. The company cited hate speech concerns, according to reports by Reuters. However, X’s brand safety tools have brought the company back on the platform since May,…
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