Brands Believe In Blockchain; Twitter Tramples Fake Accounts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blockchain Fever While still buzzy, advertisers are starting to test blockchain as a tool that can shine a light on the digital supply chain. Marketers such as AB InBev, AT&T, Kellogg’s, Bayer and Nestle are using the technology to measure the flow of theirContinue reading »

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Facebook And Twitter Offer New Political Ad Transparency Tools To Head Off Bad Actors

Facebook and Twitter each released new political advertising transparency tools on Thursday in preparation for the 2018 US midterm elections, as the social platforms try to forestall the malicious electoral interference they enabled during the 2016 election. Facebook began archiving electoral and issue-based ads in May, so any ad by an active candidate or featuringContinue reading »

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Bruce Falck Revs Revenue One Year In As Twitter’s Ad Products Chief

In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR, MRC, transparency, measurement. But rather than focusing on “external factors,” the GM of Twitter’s revenue product and his growing team are “getting back to basics.” Twitter has spent the last two years striking content partnerships,Continue reading »

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Twitter And Facebook Unveil Political Ad Fixes; Netflix Market Cap Surpasses Disney

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cleaning The Nest Twitter debuted a set of political advertising policies it will have in place for the 2018 US midterm elections. Read the blog post. Political advertisers will have to verify their identities and that they are based in the US, either byContinue reading »

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New Research On Audio Ads; Twitter Lets Publishers Rep Pre-Roll Video Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listen And Learn Data scientists from Uber, Pandora and Netflix published joint research measuring the impact of audio ads on listeners over a 21-month period. Pandora listeners were broken into nine groups, each with different ad exposure levels over that time. With such aContinue reading »

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Twitter Continues Its Push Into Live Programming With New Media Deals

Twitter unveiled a slate of live streaming and original programs at the company’s NewFronts presentation Monday night, coupled with new video advertising services for brands on the platform. Twitter has doubled its programming partners from 16 last year, the first year Twitter hosted a promotional NewFront in an attempt to find blue-chip brands to backContinue reading »

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Twitter Has Its Second Profitable Quarter, Dismisses Data Privacy Concerns

Twitter was the comeback kid in Q1. The company experienced its second consecutive quarter of profitability, with 21% YoY revenue growth to $665 million – $575 million of it thanks to advertising. Growth would have been higher – around 27% this quarter – if not for the headwind still blowing from the direction of the now fullyContinue reading »

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EMarketer: Duopoly Slips As Amazon And Snap Gain Ground

The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering theContinue reading »

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How Digital Platforms Are Battening Down The Hatches On Political Ads

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When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising in the 2016 election, they were steadfast that they could manage the issue through ad policies and disclosures. Early bipartisan calls for legislation have mostly faded and, for now, self-regulation is the name of theContinue reading »

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Comeback Time? Twitter Turns A Profit And Sees Advertiser Gains

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A budding sense of optimism around Twitter was substantiated Thursday when the social platform announced its first-ever quarter of profitability and a return to revenue growth. Twitter saw 2% year-over-year revenue growth with a total of $732 million in the final quarter of 2017, after a string of revenue declines last year. Twitter averaged 330Continue reading »

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