Twitter Turns A Page In Live Video As Publishers Rethink Traditional TV Distribution

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Twitter is gunning to become publishers’ platform partner of choice, and it’s leveraging live video as a way to capture content – and dollars – currently flowing to the duopoly. This week, Bloomberg debuted its 24/7 global news network TicToc on Twitter after reaching nearly 8 million people during Bloomberg TV’s live stream of threeContinue reading »

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Congress Puts The Screws To Facebook, Twitter And Google On Russian Interference

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The tech titans have testified about Russian election meddling. And after two days and multiple hours of questioning by members of Congress aimed at top lawyers from Facebook, Twitter and Google on Tuesday and Wednesday, it’s clear that Russian operatives continue to spread propaganda and sow social discontent using social media platforms and that saidContinue reading »

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Self-Disclosure May Not Be Enough When It Comes to Online Political Ads

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Facebook and Twitter both took steps last week to provide more transparent paid political advertising on their platforms. But although political ads will be clearly labeled and users will be able to access more information on who purchased the ads and how much the buyer is spending on electioneering, it’s primarily up to the advertisersContinue reading »

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Twitter Shows Signs Of A Turnaround And Starts Alpha Testing Programmatic Buying

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After a string of lackluster quarters, Twitter seems poised for a rebound and potential profitability, with early plans to launch RTB buying capabilities on its platform – but it’s still slow going. Although the company beat revenue expectations for the third quarter Thursday with $590 million, that number was down 4% year over year fromContinue reading »

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Senators Crack Down On Facebook And Other Platforms With A Bill To Regulate Online Political Ads

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If lawmakers have anything to do with it, political ads on Facebook, Google, Twitter and other online platforms may soon be subject to the same disclosure requirements as traditional political advertising. Senators introduced a bipartisan bill on Thursday to do just that, prompted by revelations of Russian meddling before and during the 2016 US presidentialContinue reading »

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Google’s Rubles: What We Know So Far About Russian Meddling Via Ad Platforms

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Google is the latest walled garden to be sucked down the Russian rabbit hole. The Washington Post reported Monday that Google has uncovered evidence of ads linked to Russia that were used to spread propaganda via YouTube, Gmail, Google Search and its DoubleClick ad network. Google’s revelations follow similar disclosures by Facebook and Twitter, whichContinue reading »

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Dmexco: Jack Dorsey On Twitter’s Ability To Make Money

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WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google and Facebook’s ad dominance – in an interview with Twitter CEO Jack Dorsey onstage at Dmexco in Germany on Wednesday. “Twitter does not seem to have achieved the prominence Twitter [and the industry] would want,” Sorrell said.Continue reading »

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User Counts And Revenue Tumble At Twitter

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Twitter’s revenue and user growth story – especially US user growth – is grounded in a harsh reality. Overall revenue for the quarter came in at $574 million, down 5% year over year. Ad revenue was also down 8% on a YoY basis, clocking in at $489 million. This is the third quarter in aContinue reading »

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How Bitly Built A Data Platform Out of A Link-Shortening Service

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Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter, Google and other platforms released their own versions – Bitly recognized its real value was in the data exhaust left behind by its links. That spurred the enterprise platform Bitly OneView, a tool it launchedContinue reading »

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