To celebrate its fourth birthday prepay phone challenger brand Kogan Mobile is giving out gifts to Kiwis around the country with the help of Sling & Stone.
Outdoor advertising agency Shout Media has created special Kogan Mobile giftbox poster builds to mark the special occasion. Across the next three days, Kiwis in Auckland, Wellington and Christchurch will be able to reach into the gift box and grab a year long phone plan and sim card.
Sling & Stone has been responsible for creative, paid radio with Mai FM and overseeing the poster network partnership. Sling & Stone has been working with Kogan Mobile since its launch into the market four years ago and since then has advised on market strategy to grow its reputation and customer base.
Sian Church, Head of New Zealand, Sling & Stone says: “Our work with Kogan Mobile over the past few years has seen them grow in the ranks of becoming a well recognised economical phone plan provider. Right now, consumers are incredibly price conscious and Kogan Mobile’s value proposition is really resonating with all types of Kiwis. For its fourth birthday, we wanted to keep things simple and gift Kiwis on the street with a surprise and delight 365 phone plan — something that will go a long way in the cost of living environment we’re in.”
Ron Gelberg, Director of Partner Care says: “Sling & Stone has been a dream partner for us. They’re always coming up with innovative ways to reach audiences, existing and new, which has seen our growth increase month on month. We know the sector is really saturated with so many choices for the Kiwi consumer and Sling & Stone ensures our marketing mix remains fresh and targeted. We’re thrilled to be celebrating another year in Aotearoa with continuing customer growth.”
The Kogan Mobile fourth birthday campaign will run over the next three days (Wednesday, Thursday and Friday) where 120 year long plans and sim cards are up for grabs in central locations – keep an eye out!
Credits:
Client: Kogan Mobile
Creative strategy & execution: Sling & Stone
Media partner: Mediaworks
OOH: Shout Media
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