Programmatic

What Brands Can Learn From Lego Insiders, the Brand’s New Loyalty Program

If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it’s toy giant Lego. Spanning generations of brick-building fanatics, it’s become a rite of passage for a child to be given one of its sets while growing up somewhere in the world, creating a…
Adweek Feed