To launch its free Gatorade iD membership program, the PepsiCo brand is hosting an exclusive Super Bowl experience in Las...
Program
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning...
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in...
Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency...
YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on...
LAS VEGAS, Today: DDB Group NZ chief creative officer Matty Burton has been named among a global panel of speakers...
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant...
If there is one brand that has learned how to grow a devoted fan base and bring together a global...
Though some early media coverage of the program suggested participants will get greater access to Roblox-provided data, that’s not actually...