Programmatic

Infographic: It’s a Frugal Back-to-School Season as Inflation Bites

‘Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the six weeks ending Aug. 5, parents spent $ 1.8 billion on erasers, backpacks and packaged snacks, according to first-party data from 62 million…
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