Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival of Creativity in June. Now, Lunchables has become the first brand to launch a Rewarded AR Ads campaign in Niantic’s hit mobile game Pok?mon Go. Powered by Niantic’s 8th Wall augmented reality development platform, Rewarded AR Ads allow Pok?mon Go…
Adweek Feed