Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up...
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Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival of Creativity in June. Now,...
Monopoly's latest campaign is a brutal reminder that it's all fun and games--until your 8-year-old hands you an envelope that...
Ahead of the US Open, Morgan Stanley and the Women's Tennis Association (WTA) are using a major marketing campaign to...
There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on...
Mobile gaming company Dream Games is promoting its free-to-play game Royal Match with a campaign that showcases the "royal treatment"...
Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release...
The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But...
December is the month with the greatest number of burglaries in Denmark. That's the claim of the Danish National Lottery,...
Players of Nintendo's Animal Crossing: New Horizon can periodically find a rusted part by rifling through the recycling bin on...