Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up with a target audience and had basic segments (“fashionistas”) to choose from. Now, a media planner can copy and paste a creative brief into a prompt field and watch a long list of potential URLs […]
The post Meet The Ad Tech Players Using Generative AI For Their Media Buys appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware