Sling & Stone has been selected to launch the very first JW Marriott hotel in New Zealand following a competitive pitch.
As strategic communications partner for the NZ$ 25 million refurbishment, the challenger agency will be sharing the hotel’s transformation journey across a long-term integrated PR, events, social media and creator campaign that will reach consumer and travel industry audiences in the Asia Pacific region. The campaign leads up to a stunning full public launch moment in 2024.
The unveiling of JW Marriott’s first hotel in New Zealand will be a landmark moment, bringing the distinctive JW experience to Auckland which encourages guests to rejuvenate the mind, body and spirit at the property with its full suite of amenities.
Laurean Sahilices, Director of Marketing for JW Marriott Auckland says: “JW Marriott Hotels has long been celebrated for its commitment to providing exceptional guest experiences, and we chose Sling & Stone as our partner for their ability to tell exceptional brand stories. Their creativity and strategy was stand-out compared to other agencies and they showed a deep understanding of what makes JW Marriott unique in the hotel landscape.
“In an industry that can be quite formulaic, we chose Sling & Stone because they are anything but that.”
Sian Church, Sling & Stone’s Head of New Zealand says: “This is an exciting addition to the growing portfolio of travel and tourism brands coming to Sling & Stone looking for a fresh take on the sector. Travel and hospitality is booming but it’s also changing. Traveler expectations have shifted in a post-Covid environment and they expect and want more mindful, connected experiences. What we love about JW Marriott is that it’s not just another hospitality brand jumping on a trend: JW Marriott pioneeredmindful travel decades ago and has remained true to this identity since. “This isn’t your ordinary hotel launch story, which absolutely plays to our strengths of re-writing industry playbooks in the same way JW Marriott rewrote the playbook for mindful luxury. We are excited to launch this iconic property and make it the one of the most in-demand, must-stay hotels in New Zealand.”
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