Verizon’s Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement?

Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet adContinue reading »

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How Marriott’s Loyalty Data Program Is Driving Its Media Ambitions

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Many large brands have in-housed advertising technology as part of a data-driven marketing overhaul. But for Marriott, the data-driven plan has meant taking more ownership of media production, including travel news sites and documentary features, as data ties creative content to bottom-line results. Last year, Marriott consolidated data from its Marriott and Ritz-Carlton rewards programsContinue reading »

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Marriott Brings Customer Hospitality To Inhospitable Digital Media

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Marriott is reshaping its marketing strategy around a customer identity graph called Flywheel the hotel chain developed to turn its segmented customer funnel into a single pipeline. Marriott began working on Flywheel with Facebook last year to map its 100-million-member loyalty program to Facebook targeting signals, like travel searches or when people are in anContinue reading »

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