Programmatic

Jameson’s First Ad by Ogilvy Introduces a Catchphrase for Carefree Role Models

Some people make it look easy. Take Jose, a suave guy who is unfazed by bumps in the road. A stain on the shirt ends up looking like a cool tiger print. A wrong turn leads him to a happening party. Jose isn’t a real person, but he does represent a new global platform from…
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