The deals shows capital is rotating out of the application layer and into the signal layer. Adweek Feed
Models
It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI...
AI search is a very different animal from traditional search. You can’t buy your way to the top of a...
As interest in marketing mix modelling grows, the industry must focus on trustworthy models that empower better marketing decisions, writes...
Of all the creative assets in a brand marketer's toolkit, few are as humble (or essential) as the lifestyle photo--those...
In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In...
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media...
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and...
I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions...
What does generative AI have in common with customer data platform (CDP) technology? Both are represented in Gartner’s most recent...