Programmatic

Warner Bros. Discovery launches new, improved ThreeNow

Today Warner Bros. Discovery has launched the new ThreeNow, offering audiences an improved viewing experience, live-viewing of new streaming channels and streamlined access to free content from Aotearoa and around the world.

This move aims to make it easier for audiences to find content with all-new menus and five new and exclusive live streaming channels – WBTV Paranormal, WBTV Reality, WBTV House Hunters International, WBTV True Crime and WBTV 90 Day Fiancé. These are all available alongside channels Three, Bravo, Rush and eden, with more to come in 2024.  

Viewers can navigate by genre and there are new links that allow them to automatically stream more episodes of the show, without having to exit. The picture resolution has also been boosted to premium quality.  

Juliet Peterson, Senior Director of Content and BVOD, Warner Bros. Discovery ANZ says: “We are absolutely delighted to unveil the new-look ThreeNow, revolutionising the platform and putting the viewer in the driver’s seat of what to watch.

“Audiences can now seamlessly transition from live TV, video on demand and our ThreeNow exclusive streaming channels – all in one place. You can access every available episode of a show straight from the onscreen guide when watching live TV, which is just one of the many new features we’ll be rolling out across ThreeNow in the coming months.” 

James Hole, Senior Director of Revenue, Warner Bros. Discovery ANZ says: “ThreeNow puts the consumer first, enabling our valued partners to reach engaged audiences immediately. The new platform is complete with world-leading innovation, designed to achieve even better results for brands.”  

ThreeNow offers New Zealand audiences live streaming and on-demand access to a vast range of content with viewers able to catch their favourite news and current affairs content from Newshub, world class local and international series such as Married at First Sight AU & UK, Far North, Tracked, The Traitors NZ andDavid Lomas Investigates, exclusive international dramas such as Scrublands, Payback, Guilt, One Night and Payback. 

The ThreeNow app is available to download now from supported device app stores. ThreeNow is available on a wide range of popular TV and mobile devices from Apple, Samsung, LG, Panasonic and Sony as well as other android TV devices and a threenow.co.nz. Supported devices are detailed at threenow.co.nz/ways-to-watch.

Further details about Warner Bros. Discovery’s content slate for 2024 will be unveiled in the coming weeks.  

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