Programmatic

Can Programmatic Audio Rise In The Charts In 2024?

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast revenue in 2023, up from 2% in 2021 and 5% in 2022, according to an October podcast ad revenue study from the IAB. But […]

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