The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022 were supposed to have set the stage for a growth spurt in 2023. But the amount of money advertisers spend on in-game ads still lags behind the amount of time audiences spend playing video games. […]
The post 2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads appeared first on AdExchanger.