Programmatic

Instacart Goes Shopping For Incrementality

Instacart is expanding its ad offerings with Caper Carts, the Instacart-owned shopping carts that scan items for self-checkout. But the rollout will be gradual while Instacart figures out how the ads are actually impacting shopper behavior.

The post Instacart Goes Shopping For Incrementality appeared first on AdExchanger.

AdExchanger