If you’re playing buzzword bingo, your card’s about to fill up, because this article covers automated incrementality testing, causal measurement...
Incrementality
Instacart is expanding its ad offerings with Caper Carts, the Instacart-owned shopping carts that scan items for self-checkout. But the...
TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up...
Because of signal loss, brands don’t have many great options to measure the impact of their digital marketing. But incrementality...
Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way...
By Lewis Rothkopf, President of Martin In the past year, we’ve witnessed ad tech companies merge, acquire, change names, evolve...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Food delivery app Deliveroo has long wanted to justify spending more on affiliate marketing, but the tech to measure affiliate...