Because of signal loss, brands don’t have many great options to measure the impact of their digital marketing. But incrementality...
Incrementality
Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way...
By Lewis Rothkopf, President of Martin In the past year, we’ve witnessed ad tech companies merge, acquire, change names, evolve...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Food delivery app Deliveroo has long wanted to justify spending more on affiliate marketing, but the tech to measure affiliate...