April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Get On Board – The Incrementality Train Is (Finally) Here

By Lewis Rothkopf, President of Martin In the past year, we’ve witnessed ad tech companies merge, acquire, change names, evolve business models, upsize (and downsize), go public (and go private) and modify targeting and attribution strategies. Despite all the turmoil and noise, has it been enough to solve the fundamental problems that have long plaguedContinue reading »

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