Because of signal loss, brands don’t have many great options to measure the impact of their digital marketing. But incrementality measurement, although often a lengthy and time-consuming process, can be transformative, especially when companies first try it. Just look at leather handbag brand Hammitt, which was able to cut its spend by 30% – and… Continue reading »
The post The Big Story: Incrementality Measurement Makeover appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications