This week, AdExchanger hosted Programmatic IO in Las Vegas, and we recorded The Big Story podcast live on stage. It’s not easy to distil two-and-a-half days of content down into a takeaway, but if there was a theme of the conference, it would have to be the “‘i’ word: “incrementality.” It came up again and […]
The post ‘Incrementality’ Is The Buzzword That Stole Prog IO appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle