This week, AdExchanger hosted Programmatic IO in Las Vegas, and we recorded The Big Story podcast live on stage. It’s not easy to distil two-and-a-half days of content down into a takeaway, but if there was a theme of the conference, it would have to be the “‘i’ word: “incrementality.” It came up again and […]
The post ‘Incrementality’ Is The Buzzword That Stole Prog IO appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup