The main theme one can draw from ad tech M&A activity in 2023 is that there wasn’t one. Despite a few deals scattered throughout the year and a small flurry in Q4 – including Omnicom’s monster $ 835 million acquisition of Flywheel Digital and Perion’s far smaller but still notable $ 100 million purchase of out-of-home DSP […]
The post LUMA: 2024 Will Be Better For M&A (No, Seriously This Time) appeared first on AdExchanger.