Influencer marketing spending is poised to reach $ 7B in 2024, nearly tripling since 2019. Brands trying to cut through an increasingly noisy, saturated digital environment are finding growth gains by using the social media content of third-party personalities to promote their products or services. But, of course, mistakes happen as brands rush into the space. […]
The post Don’t Make These 4 Common Influencer Marketing Mistakes appeared first on AdExchanger.