Programmatic

Could Brands Fix Independent Film’s Funding Problem?

When writer-director Derek Mari and producer Dan Sima decided to make Crohnie, a short film based on Mari’s experiences with Crohn’s disease, they had to raise a production budget first. They considered private investments, crowdfunding and product integration deals–common ways independent filmmakers bootstrap productions. Mari and Sima stumbled upon a windfall when they signed a…
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