TruSignal Snags $5 Million In Funding To Double Down On Lookalike Modeling

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TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side platforms and data providers use offline data to build people-based lookalike audiences for online targeting. On Thursday, TruSignal completed its spin-off from sister company eBureau, an offline data and predictive analytics platform which itself wasContinue reading »

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Mobile Data Platform Zeotap Scoops Up $12.7 Million In Series B

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Zeotap is banking on 2017 being the year that telcos make their impact on the advertising world. The mobile data platform and telco data onboarder revealed its $12.7 million Series B (12 million euros) on Tuesday, bringing its total funding to $20 million. Zeotap, whose clients include a number of the top carriers in India,Continue reading »

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