Digital publisher network Scroll Media has extended their representation of Gameloft in New Zealand, managing the branded ad campaigns across the 400 popular mobile games.
Gameloft, a leader in in-game advertising and gamification solutions for brands, confirmed a long-term strategic sales representation agreement with Scroll Media in Australia and NZ, due to the firm’s ability to drive ad revenue. Florent Vallauri MD of Gameloft for APAC said “since joining Scroll Media, our revenue has increased massively out of ANZ, and the continuation of a longer priority deal is testament to the success of our strategic partnership.”
MD of Scroll Media Jane Ormsby said “having represented Gameloft in New Zealand for over three years, its brilliant to sign a continuation of the agreement as this premium gaming inventory is not available elsewhere and advertisers are getting excellent engagement rates.”
Scroll Media, led by Scott Hughes, Jane Ormsby and Adam DeRoma, are using the consumer shift to gaming to deliver innovative ways to reach this audience including reward video and branded mini games. De Roma sits in the IAB Gaming Council to help educate the gaming advertising market in Australia.
Recently Gameloft and Scroll Media built an engaging mini game for the Universal Pictures Trolls movie with Essence Mediacom as media partners which allowed users to play within the game confinements whilst promoting the movie.
The In-Game Advertising Market size accounted for US$ 8.84 billion in 2023 globally and is estimated to be US$ 20.8 billion by 2032 and is anticipated to register a growth rate of 11.8 percent. Billions of people play games globally, and marketers are starting to see the shift to gaming advertising performing well. Gaming accounts for over 38 percent of Scroll Media’s capability in Australia and is fuelling much of the growth of the business.
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