Programmatic

In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom

Season 3 of Shonda Rhimes’ hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and Penelope Featherington, a pairing fans have dubbed “Polin.” Inspired by the similarity to the word pollen, Shondaland’s agency Creative Artists Agency reached out to GSK’s Flonase to produce a campaign tied to both allergy season and the show’s…
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