The long tail is fighting for its life. Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet. Google has once again delayed Chrome’s third-party cookie […]
The post Don’t Be Distracted By Cookie Drama. Google’s Search Changes Are The Real Existential Threat appeared first on AdExchanger.