Saatchi & Saatchi New Zealand and global forex broker Pepperstone want to shake traders out of their apathy.
The award-winning broker has just launched part two of its global brand campaign, which is telling traders, ‘Don’t be fine with it’ and challenging what they are willing to accept from other brokers.
This campaign follows up part one, a hero spot featuring 1980s tennis legend John McEnroe.
Says Jodi Cutler, Pepperstone Global Head of Brand, “Pepperstone continues to challenge the status quo, and this edition hones in on our exceptional client service. We’re proud to be rated #1 for trade execution, value for money and commissions and spreads by Investment Trends Australia, amongst other measures.
“We’re also proud to be trusted by traders in over 160 countries. We want all traders to know that they can demand better.”
The film was shot by award-winning comedy director Benji Weinstein and produced by FINCH, and continues to distinguish Pepperstone from its rivals in a market dominated by manifesto-style ads.
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