Programmatic

Apple Becomes the World’s First $1 Trillion Brand

For the third year in a row, Apple is the world’s most valuable brand, according to Kantar’s annual BrandZ report. Unlike past years, however, the tech giant’s worth now exceeds $ 1 trillion. “With its $ 1 trillion brand valuation, Apple has proven resilient in the face of testing market conditions, justifying premium prices and proving that…
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