Programmatic

Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From TV To Shining CTV Political campaigns may (finally) be all in on streaming TV, Notus reports. And it’s terrible news for viewers hoping for a respite.  During the 2020 election, MiQ analyzed broadcast TV data in Arizona to identify 82,000 homes that […]

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